AdWords experiments are a fantastic and easy-to-use tool within the AdWords interface. They are an absolute must for any PPC marketer who loves testing and validating their ideas - so that would be you! In this post, I will walk you through the entire process of setting up, running and finishing experiments.
Keep up to date with all AdWords updates and changes in 2018 - I'm updating the list as the year progresses!
Google Search Console (formerly Google Webmaster Tools) is typically used for SEO purposes. On its own and integrated with Google Analytics it can give marketers valuable insights into organic search terms and traffic performance that Analytics alone does not provide.
As a PPC manager, importing data from Google Search Console can provide you with that extra bit of information to
When you’re taking over an existing AdWords account from a coworker or new client, you’ll be tempted to jump right into optimisation after you’ve got the lay of the land. Of course you’ll be checking the existing campaigns’ settings for bid strategy, ad rotation, frequency caps, devices, bid schedules etc.
However, there are some often overlooked settings and features that can be detrimental to your account’s success if you do not include them during your familiarisation process.
Typically, Bing Ads doesn’t boast the same functionality as AdWords and lacks usability features, which can make working with the platform a real pain.
However, when it comes to transparency with Search Partners, Bing Ads has a leg up, hands down.
If you’ve been running AdWords campaigns for a while, it is likely that you’ll encounter the “Invalid AdWords gclid” alert in Google Analytics at one time or another. Although this issue can lead to considerable tracking problems, it is usually easily resolved, just follow this guide and you should be fine!
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